Shu Uemura Marketing Intern null

About the program

High Flyer Internship is a 6 months program designed for dynamic and ambitious students eager to gain real-life working experience under industry experts. You will be given real responsibilities and become the pilot that navigates the project from its departure until it reaches its destination.

What’s in it for you?

• Discover what it’s like to work in one of the fastest-growing FMCG’s
• Be directly mentored by industry professionals
• Opportunity to be evaluated to join our Management Trainee Program by L'Oréal Indonesia 

Project

PR & DIGITAL 

Creating conceptual PR strategy including: 

• Creating plan, browse, contact, manage & Execute PR strategy for shu including KOL/Influencers/MUA list through product seeding, contact list, support collaboration with influencers, tracking PR buzz & create report/recap – based on highlighted campaign / product. 
• Dealing with PR agency (INCA) for day to day PR operation, including budget phasing. 
• Concepting 360 journey of PR buzz to increase SHU Awareness – along with our SHU Brand love campaign 
• Assist and coordinate in executing PR/Media program, livestream & events  
• Social media savvy - aware of social media, KOL, beauty and competitor trend to make it shu even more desired in social media (IG, tiktok or other platforms) 
• Besides KOL, creating strategy to make shu artists more influence in social media, including : social media training for the BA, content idea and caption in order to make 1 identity for shu. 

Trade Marketing 

• Assist and brainstorming with retail team to implement trade marketing activation including : upskill BA with social media training & shu artists branding, collaborate with shu field coach. 
• Improve our C&S ways of working including monthly catalogue blast through BACC, liaiase with designer for monthly catalogue and monthly content plan to blast to improve our CR by 15% 

Product Registration 

• Coordinate with end to end process of STRAD process with STRAD  & designer for registration and help to launch new products 
• Monitor overall STRAD process and manage the timeline for each products 
• Manage the variance management project to coordinate between STRAD, MKT and designer 
• Perform in a professional manner, build effective relationship with the team, meet his/her deadline given. Help to coordinate paperwork & logistics needed for the marketing daily tasks to run 

Requirements

• Indonesian Nationality
• University Student – currently pursuing Bachelor/Master Degree without professional working experience (internships not included)
• Available for full-time internship for 6 months
• Proficient in English both verbal & written
• Has leadership experience and is active in student organizations/ campus activity
• Possess good communication skills & positive working attitude
• Dynamic & creative, with high energy
• Superb analytical skills
• Takes initiative

Note: for September 2022 intake