Growth Marketing Associate - Buyer Automation

Job Description

• Identify, develop, implement, and refine consumer-focused lifecycle & retention marketing strategies.
• Leverage marketing automation and message personalization to establish a more relevant, effective user communication ecosystem. 
• Assist campaign management of various in-house marketing channels such as Push, Email, Inbox, and In-App across all of Tokopedia Business Units to ensure all campaigns are aligned and well implemented.
• Actively monitor and analyze campaign performance at scale by utilizing various growth, marketing, and analytical tools.
• Design and execute rigorous testing to achieve greater campaign results.
• Produce reports and/or any additional supporting documents of all levels to outline actionable insights relative to the channel(s) and campaign(s) strategies he/she executed.
• Work with team members and strategists to create innovative and effective digital channel optimization strategies.
• Regularly conduct external research to gain insights across the industry landscape.

Job Requirements

• Bachelor’s Degree in Marketing, Business, Computer Science or related fields. Fresh graduates may apply.
• Understanding of the Customer Journey Experience.
• Strong analytical skills, data-driven and delighted with statistical analysis and figures.
• Ability to consistently produce quality output and meet tight deadlines in a high pressure, agile working environment.
• Outstanding communication skills, collaborative spirit, delighted to work with other stakeholders (Marketing, Business, Product, Leadership).
• Meticulous and detailed person with strong organization skills. 
• Aspired to possess the technical skills and specializations of CRM/Retention Marketing.
• Proficient in spoken & written English.
• Experience in any of these specializations is a plus: Google Analytics, HTML & CSS, Microsoft Excel